Department of Communications and Marketing

The Communications and Marketing team at Pennington Biomedical plays a crucial role in promoting the institution's research and health initiatives. The team serves as strategic partners to the center’s researchers, bridging the gap between scientific discovery and its impact on society.

The team is responsible for developing and implementing strategic marketing and communications campaigns to raise awareness about Pennington Biomedical's scientific breakthroughs, clinical trials, and community engagement efforts. Additionally, this team manages internal and external communication channels, ensuring that the institution's mission and achievements are effectively communicated to both the scientific community and the public.

 

How we can help:

Marketing

  • Develop marketing campaigns for general awareness of Pennington Biomedical
  • Serve as the center’s media buying arm, placing advertisements online, on social media, in print publications, and on television and radio
  • Work to help recruit participants into various research trials though direct marketing and digital advertising, using the latest technologies and industry standards
  • Serve as stewards of the Pennington Biomedical brand to ensure that at all times, the brand is positioned correctly and in line with the center’s mission, vision and goals
  • Contact: marketing@pbrc.edu 

Media Relations

  • Craft press releases on grant awards, published research, clinical trials, center achievements/recognitions, etc.
  • Work with local, national and international media outlets on stories about Pennington Biomedical and/or its faculty
  • Position Pennington Biomedical faculty as media experts available to speak on a variety of topics related to chronic disease research, treatment and prevention
  • Provide talking points related to upcoming interview topics
  • Set up press conferences and media availabilities
  • Contact: news@pbrc.edu

Web & Graphic Design

  • Website planning, design and development
  • Edit content for websites
  • All facets of print and digital designing print pieces such as infographics, flyers, advertisements, signage, posters, etc.
  • Review materials to ensure that they meet the Pennington Biomedical brand guidelines and standards
  • Contact: web.design@pbrc.edu

Social Media

  • Operate all of the center’s social media channels: Facebook, Instagram, Twitter and LinkedIn
  • Create content and graphics for social media channels
  • Assist the executive director with social media posts
  • Monitor social media for trends and topics related to the center’s mission and goals
  • Respond to comments/questions received on social media
  • Contact: marketing@pbrc.edu

Other

  • Internal communications – Write content for and distribute The PEN, the center’s internal newsletter
  • Cover and promote center events and partnerships
  • Photography, including events and headshots
  • Assist the Pennington Biomedical Research Foundation on promoting foundation news and events
  • Maintain email marketing templates and lists
  • Identify vendors for printing, promotional products, video production and/or photography as needed
  • Contact: news@pbrc.edu

 

Contact Us:
emailErnie Ballard Senior Director of Communication and Marketing phone(225) 763-2677
emailAryelle Stafford Director of Marketing phone(225) 763-2877
emailTim Elder Web & Graphics Manager phone(225) 763-2581
emailJoe Coussan Media Relations Manager phone(225) 763-3049
emailRheesa Purpera Marketing Coordinator phone(225) 763-2754
emailMadison Page Social Media Coordinator phone(225) 763-2877
emailAllyson Smith Graphic Designer  

 

Inquiries: